What is KidBet?
KidBet is a public awareness campaign about how gambling and sports betting advertising can affect young people. KidBet aims to spark discussion about sports betting advertising and its effects on children. We hope it encourages parents to start a conversation about gambling with their children, similar to other important subjects such as alcohol, drugs, sex education and bullying.

Who is the KidBet campaign targeting?
The KidBet campaign primarily targets parents. The television commercial is being aired at times when parents are more likely be watching particular shows with their teenage children to encourage a conversation about gambling in the family setting. The television commercial will not be aired during hours when young children are more likely to be watching.

Is gambling really an issue affecting teenagers?
Researchers are concerned young people are particularly vulnerable to the normalisation of gambling through exposure to gambling, sports betting advertising and the increase in availability and accessibility of gambling.
In the media, social commentators and members of the public have expressed concern that some young people talk about who will win a sporting match based on the odds rather than ladder position, injuries or which team has the best players.
Research into gambling technologies shows social media and apps make gambling more accessible and attractive to young people, promote misleading information about gambling, and can make gambling seem more socially acceptable.
The underlying concern is the effect of underage gambling. Studies show teenagers are up to four times more likely to develop a problem with gambling than adults, and one in five adults with gambling problems started gambling before they were 18 years of age.
The experts say young people are among the highest risk group for developing gambling problems. A 2011 study estimated 77 per cent of teenagers had gambled in the previous 12 months.

Where can I get more information?
The KidBet website and guide for parents are designed to help parents better understand the risks and provide tips on how to discuss the issues with your children. These resources outline research and evidence to support the need to raise awareness.

What is the Foundation doing to educate young people about the potential harm of gambling?
The Foundation has developed a youth engagement strategy aimed at preventing the cycle of gambling-related harm which can start at a young age.
The strategy aims to raise awareness about the risks associated with young people and gambling through a major public awareness campaign, a guide for parents, this website and programs for schools and sporting clubs.

How do I know if my teenager has a problem with gambling?
Although often difficult to identify, young people can sometimes show signs or changes in behaviour if they are beginning to experience gambling issues. This website has a guide for parents as well as a fact sheet that outlines what some of these signs could be.

I am concerned about someone I know. Where can I get help?
If you or someone you care about has an issue with gambling, or are looking for further information or advice, confidential and free support is available at Gambler’s Help on 1800 858 858, the Gambler’s Help Youthline on 1800 262 376 or go to gamblinghelponline.org.au.

You may also consider seeking advice from a doctor, other health care professional or school counsellor.

Who can I contact for more information?
If you have not found the information you are seeking from this website, more information is available from the Foundation. Contact us.