Research & Resources

A rapid increase in sports betting advertising has raised community concern about the impact this has on children. Recent research shows young people are increasingly at risk of being affected by gambling issues. The research emphasises the importance of community awareness and education for young people and those who support them.

Gambling and young people: impacts, challenges and responses (1.7Mb)
Discussion paper
Victorian Responsible Gambling Foundation
October 2013

From Adolescent to Adult Gambling: An Analysis of Longitudinal Gambling Patterns in South Australia
Paul Delfabbro, Daniel King, Mark D. Griffiths
Journal of Gambling Studies
August 2013

Australian teens and poker: Gambling prevalence, influences and implications
Department of Justice, Victorian Government
October 2011

Factors affecting youth gambling – a comprehensive model of the antecedents and consequences of gambling in younger people
Office of Gaming and Racing, Victorian Government
December 2011

Gambling and young people in Australia
Report to Gambling Research Australia
Nola Purdie, Gabrielle Matters, Kylie Hillman, Martin Murphy, Clare Ozelins, Pam Millwood
Australian Council for Educational Research
August 2011

Children and gambling: what do we know?
Responsible Gambling Advocacy Centre
April 2011

Other research
For more information and links to help you locate relevant academic and institutional research into gambling, visit the Gambling Information Resource Office (GIRO) website.



Parent resources
To raise awareness of the risks of gambling, a range of information is available to help parents start a conversation with their children. More information >

School resources
Help raise awareness about gambling related issues among students, teachers and parents in your school community. More information >

Sporting club resources
The sporting clubs program will provide clubs with information and support to create a responsible and safer club environment for all members. More information >

Other resources
Additional information about responsible gambling and problem gambling including useful educational resources for the community is available from


Kids may be exposed to over two hours of gambling advertising per week.
Calculated by AdQuest eXtreme – Nielsen Media Research, August 2013

One in five adults with gambling problems started gambling before they were 18.
Department of Justice, ‘A study of gambling in Victoria – Problem gambling from a public health perspective’, Department of Justice, Victoria, September 2009

On average, there is one teenager with a gambling problem in every classroom.
Three to four per cent of teenagers have problems with gambling. That’s one in every high school class of 25 students.
A 2011 study estimated 77 per cent of adolescents gambled in some form during the previous 12 months
Teenagers are four times more likely to develop gambling problems than adults.
Purdie, N., Matters, G., Hillman, K., Murphy, M., Ozolins, C., and Millwood, P. ‘Gambling and young people in Australia’, Report to Gambling Research Australia, Australian Council for Educational Research, August 2011

Boys are more likely to gamble and develop problems than girls.
Volberg, R.A., Gupta, R., Griffiths, M.D., Olason, D.T. and Delfabbro, P. ‘An international perspective on youth gambling prevalence studies’, International journal of adolescent mental health, Vol. 22, No. 1 (pp.3-38), 2010

Parents’ gambling behaviours and attitudes may influence whether a teenager is likely to gamble before they are 18.
Delfabbro, P., ‘The social determinants of youth gambling in South Australian adolescents’, Journal of Adolescents, Volume 26, No. 3, 2003

Reportedly, spending on sports betting television advertising has increased more than threefold between 2010 and 2012.
In 2012, there were reportedly 20,000 sports betting advertisements on free to air TV
Jackson, S., ‘Waterhouse leads pack in online betting ad splurge’, The Australian, 25 February 2013.

Teenagers are particularly vulnerable to gambling advertising and struggle to distinguish between advertising and program content. Also that the use of sports stars or media celebrities to promote gambling has more impact on teenagers than on male sports viewers.
Thomas, S., preliminary findings, Victorian Responsible Gambling Foundation, 2013

The number of free-to-play simulated gambling games on apps and social media are on the rise. About one in 10 adolescents reported having tried gambling games on Facebook, one in 20 tried gambling apps on smartphones, one in four at-risk adolescents engaged in simulated casino card games, one in 10 reported playing simulated electronic slot machine games and one in 20 adolescents play casino type games through video game franchises.
King, D., University of Adelaide Study, 2013

Background information on cyber safety and available resources
Australian Communications and Media Authority, 2013

The chance of winning top prize at the pokies is 9.7 million to 1
The chance of being killed by lightning is 1.6 million to 1
The chance of winning first division Powerball is 55 million to 1
The chance of dying from a venomous bite or sting is 1 million to 1
Centre for Gambling Research, ‘Fact Sheet – Gambling Odds’, 2003